Is finding the best homes for your puppies or kittens a top priority? Is having the right people be able to find you important? SEO is the key you are looking for that can unlock the door to more clients.
I'm excited to delve into the world of SEO, blog posting, and strategies for selling more of your animals. After all, selling more animals isn't just about increasing your revenue! You want to expand your options and find the best families for your pets. In this blog post, I'll share posting practices that can significantly enhance your visibility and generate more inquiries.
Building Your Online Presence
The first step towards enhancing visibility is establishing a professional website. I personally recommend Ara Hughey of Barketing Unleashed. Ara, who frequently designs websites for breeders, can offer valuable insights, from layouts to color schemes that convey professionalism.
Your website is your home court, the place where you can show people exactly who you are and why you love what you do in your breeding program.
The Power of Keyword Blog Posts
Once your website is up and running, the real game-changer is keyword blog posts. To improve visibility, you need to understand SEO and Google's algorithm. The goal is to strategically include popular search terms in your content. This will help your website to appear on the coveted first page of the Google Search.
Before I started implementing SEO strategies, my website was basically useless, sitting on page 15 of Google Searches. However, with concerted efforts and structured blog posting, I now proudly sit on page one for my top keywords. The difference in traction and visibility between page one and page 15 is monumental!
Selecting the Right Keywords
Finding keywords that will bring the right people to your page is crucial. Let's explore the example of a breeder specializing in mini golden retrievers. Using tools like SEM Rush or even Google itself, you can identify popular search queries.
Phrases such as "mini golden retriever for sale" or "mini golden retriever puppies" help you know where to focus. These keyword ideas give you a peek into what potential customers are searching for. They help you tailor your content accordingly.
Crafting Effective Blog Posts
Crafting keyword-rich blog posts involves creating content around specific phrases. For instance, if "red mini golden retriever" is a popular search term, a blog post detailing the unique characteristics of red mini golden retrievers can be highly effective.
Write a blog post about this topic and use it in as many other blog posts as you can. You want to make content about "red mini golden retrievers" that will interest people who might want one. The content you put on your blog is what will bring traffic to your website.
Keeping in mind the searcher's intent for the keywords will also help you to know which keywords to focus on. Are they searching for information or are they looking to make a purchase? To bring people to your website to buy a puppy or kitten, focus on more transactional keywords.
Tools for Keyword Research
Tools like SEMRush can analyze the information in-depth. They show the difficulty of ranking for a specific keyword and the frequency of searches. This information can all give you insights and know where to focus your efforts.
Start by focusing on less competitive but still high-volume keywords. This will increase your chances of ranking higher in search results. As you gain credibility, work towards ranking higher in the more competitive keywords.
Cornerstone Blog Posts
According to Marketing Experts like Michelle McCullough, cornerstone blog posts – comprehensive articles with substantial word counts – are invaluable. Google seems to favor longer posts, so consider creating cornerstone pieces.
These provide extensive information on key topics related to your breeding expertise. A cornerstone blog post should be between 2,000 and 4,000 words.
Integrating Videos, Pictures and Backlinks
Including media, like pictures and videos, into your blog posts can be tremendously impactful. Not only do they enhance user engagement, but they also contribute positively to your SEO. Having images on Google can make people more likely to click on your website.
Additionally, backlinks – links from other reputable websites – play a significant role in boosting your site's credibility and visibility. This can take a long time to build up.
Start by adding links to other websites in your posts. Collaborate with others to improve your credibility. Then, encourage them to link back to your site.
The Evergreen Value of Blogging
One of the unexpected benefits of blogging is the evergreen nature of the content. Michelle Taylor, of Taylormade Mini Goldens, shared a personal experience. She recently was searching for information on parasites.
While researching, she rediscovered valuable information she had written years ago. This highlights the enduring value of well-crafted blog posts. They can serve as a cache of knowledge that can come in handy over time to you as well as to others.
Protecting Your Content
While AI tools like Chat GPT can assist in generating content, it's essential to be cautious. Google is becoming adept at discerning AI-generated content. If your content is not original, it can compromise your SEO.
The key is to use AI-generated content as a starting point. Then personalize and optimize it for your specific needs.
Newsletters for Ongoing Engagement
Newsletters offer another avenue for engagement. Including snippets from your blog posts and including the link create excitement and drive traffic to your website. Newsletters also serve as a valuable tool for keeping your audience informed about new developments. Upcoming litters and special announcements are great things to include in your newsletter.
Newsletters and the Art of Subscription
Adding a newsletter to your strategy provides a direct line of communication with your audience. Encourage visitors to subscribe by offering exclusive content, updates, or early access to information. A newsletter not only keeps your audience engaged but also serves as a powerful marketing tool.
In conclusion, the synergy of SEO, blog posting, and newsletters can transform your breeder business. By staying attuned to popular search terms, crafting informative blog posts, and engaging your audience through newsletters, you not only enhance visibility but also build a loyal community of pet enthusiasts.
So, let's embark on this journey together! Let's leverage the power of digital strategies to elevate our breeder businesses to new heights. Happy blogging!
I offer breeder trainings and mentoring on many subjects such as SEO, blogs and marketing. Complete the form below to connect and learn more. I'd love to hear from you and help you continue to grow!